Please use this identifier to cite or link to this item: http://dspace.iua.edu.sd/handle/123456789/5535
Title: فاعلية الأنشطة الاتصالية للعلاقات العامة في تحسين الخدمات المصرفية: دراسة وصفية تحليلية بالتطبيق على بنك فيصل الاسلامي السوداني في الفترة ما بين 2017 - 2019م
Authors: سلافه سعيد أبوجريس محمد
Keywords: الاعلام
العلاقات العامة
Issue Date: 2021
Publisher: جامعة إفريقيا العالمية
Citation: جامعة إفريقيا العالمية ـ عمادة الدراسات العليا والبحث العلمي والنشرـ كلية الإعلام ـ قسم العلاقات العامة والإعلان
Abstract: "The Effectiveness of Communication Activities for Public Relations in Improving Banking Services" A descriptive and analytical study by application on the Faisal Islamic Bank of Sudan in the period from January 2017-December 2019 presented by the researcher: Salafa Saeed Abu Jarais, under the supervision of Dr. Abbas Abkar Muhammad Ahmed. This study aimed to identify the effectiveness of the communication activities of public relations at Faisal Islamic Bank, and to know the extent of the development of the bank by increasing the financial value of the bank and its ability to compete with other financial banks, and activating modern means of communication to contribute to achieving the goals of the banking system, and to show the ability of communication activities to improve banking services. to Faisal Islamic Bank, and to know the challenges and problems facing the Department of Public Relations at Faisal Islamic Bank. The researcher used the descriptive approach, questionnaire and interview tools as basic tools to obtain the primary data for the research. On the practical side, a random sample of (40) examinees was selected from the study population who represent the employees of the Faisal Islamic Bank of Sudan in addition to (4) experts from the bank. The research is divided into four chapters: the first chapter is the methodological framework, and the second chapter is entitled Communication activities for public relations, while the third chapter is entitled Banking service and the factors affecting it, and the fourth chapter is in the framework of the applied study and then the conclusion, and the researcher reached the most important results: From the study, most respondents fully agree that the use of electronic applications provided by the Faisal Islamic Bank of Sudan is more effective than direct communication by 85.0%, and the study showed that employees respond to your urgent needs, and have flexibility in dealing with customers, and the study confirmed that public relations facilitates Accommodating any change in the bank's services, and informing customers of the bank's electronic services. The researcher also recommends that the Public Relations and Media Department should participate in decision-making in the bank, work to improve the communicative function of public relations in the bank, by selecting specialized cadres, training employees on them, and providing an adequate budget according to the plan for managing public relations in the bank. The study recommends strengthening the methods used in the field of Bank public relations. فهرس الموضوعات
URI: http://dspace.iua.edu.sd/handle/123456789/5535
Appears in Collections:أطروحات الماجستير

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