Please use this identifier to cite or link to this item: http://dspace.iua.edu.sd/handle/123456789/5610
Title: فاعلية الحملات الإعلانية في تعزيز الميزة التنافسية للشركات الخاصة – دراسة وصفية تحليليةـ بالتطبيق على شركة دال للصناعات الغذائية في الفترة من 2017-2019
فاعلية الحملات الإعلانية في تعزيز الميزة التنافسية للشركات الخاصة – دراسة وصفية تحليليةـ بالتطبيق على شركة دال للصناعات الغذائية في الفترة من 2017-2019
Authors: نضال عوض الخضر عثمان
نضال عوض الخضر عثمان
Keywords: الاعلام
العلاقات العامة
Issue Date: 2021
2021
Publisher: جامعة إفريقيا العالمية
جامعة إفريقيا العالمية
Citation: جامـــــــــعة أفريقيـــــا العالميــــة: عمادة الدراسات العليا والبحث العلمي والنشر :كليـــة الإعلام : قسم العلاقات العامة والإعلان
جامـــــــــعة أفريقيـــــا العالميــــة: عمادة الدراسات العليا والبحث العلمي والنشر :كليـــة الإعلام : قسم العلاقات العامة والإعلان
Abstract: Research title: The effectiveness of advertising campaigns to builds the competitive advantage for the private companies. The study has been done on Dal Food industry Company for the period from 2017 to 2019 The study is inspiring from the proactive view of what advertising campaigns would do to enhance competitive advantage and their impact on food production companies. The study has applied to DAL food Production Company. The study involved both theoretical and practical aspects. It contained four chapters. Chapter 1 included the methodological framework of the study, chapters 2 and 3 covered the theoretical framework of the study, Chapter 4 included the field study and the research used the descriptive method where the problem of research is trying to answer the main questions below: What is the effectiveness of advertising campaigns in enhancing the competitive advantage of DAL for its food products? How far the effectiveness of advertising campaigns can foster a competitive advantage, expand the market and add new clients? The importance of the study is rising from Importance of advertising campaigns in promoting a competitive advantage and what they represent for the food production companies as it's the best way to survive and increase profits. Is the study population in the dealers with products of DAL Company Khartoum state in its three (Khartoum, Khartoum Bahri , Omdurman) or the sample of the study was the sample selected from that Assembly the selected treaty simple random number 205 individuals have been distributed forms, but has been adopted 184 form suitable for analysis. and statistical analysis was done using the SPSS software) The study concluded with several Results or facts: Most of the company's clients believe that there is a range of factors that have contributed to the competitive advantage of DAL Food Products, the most important factors are: • The quality of taste. • DAL Company has a qualified human recourse because they can use the new technology, which can increase the efficiency of production. • The quality of packaging and packing. • The availability of various products to satisfy its consumers.
URI: http://dspace.iua.edu.sd/handle/123456789/5610
Appears in Collections:أطروحات الماجستير

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