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|Title:||أثر الإعلان في زيادة مبيعات السلع الاستهلاكية : بالتطبيق على مجموعة شركات معاوية البرير للمواد الغذائية 2014- 2019م|
|Authors:||هبة حسن إبراهيم محمد|
|Publisher:||جامعة إفريقيا العالمية|
|Citation:||جامعة إفريقيا العالمية- عمادة الدراسات العليا- كلية العلوم الإدارية- قسم إدارة الأعمال|
|Abstract:||The aim of the research is to find out the effect of using scientific methods in the advertising process on increasing the sales of consumer goods, and also to show the extent of the effect of providing the appropriate environment for the advertising process on increasing the sales of consumer goods, as well as highlighting the role that the allocation of an estimated budget for the advertising process can play on increasing the sales of consumer goods. The research problem is that the increase in sales in some contemporary organizations has become below the level of ambitions, due to the lack of effective and influential advertising methods that affect the target audience. Although previous studies dealt with the subject of advertising and its relationship to increasing sales, they did not address the relationship of advertising to the increase in consumer goods sales, which may indicate that there is a problem that remains to be searched for. Accordingly, the research will determine the effect of the advertisement on increasing the sales of consumer goods by applying to the Moawia Al-Barier Group of Companies for foodstuff. The research derived its scientific importance because it examined an essential element of the effective success of commercial organizations and companies that target profits, which is advertising. The research hypotheses were based on the use of scientific methods in the advertising process that leads to an increase in consumer goods sales, as well as allocating an estimated budget for the advertising process that leads to an increase in sales of consumer goods. Also, following the principles of good advertising leads to an increase in consumer goods sales. The research followed the descriptive, analytical, historical and case study method. The research reached a number of results, the most prominent of which are: The senior management of Moawia Al-Barier Foodstuff Group has a conviction in the importance of using scientific methods in the advertising process, and also (the group) always uses advertising methods in a way that raises consumers' motives, and the group is also keen to strengthen its relationship with intermediaries who care about Promote their products. The research came out with a number of recommendations, the most prominent of which are: Emphasizing the conviction of the senior management of the Mogwai Al-Barier Group of Companies on the importance of using scientific methods in the advertising process, an estimated budget for the advertising process, as well as insuring the administration's keenness to request (the group) to strengthen its relationships with brokers interested in promoting their products, and also The need to promote the group on the frequency of advertising because this positively affects the memory of consumers.|
|Appears in Collections:||أطروحات الماجستير|
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