Please use this identifier to cite or link to this item: http://dspace.iua.edu.sd/handle/123456789/5691
Title: أثر إدارة المعرفة على جودة الخدمات المصرفيةدراسة حالة: بنك أم درمان الوطني- الرئاسة- في الفترة من 2016- 2021م
Authors: إيلاف مصطفى حسن محمد
Keywords: إدارة المعرفة
جودة الخدمات المصرفية
Issue Date: 2022
Publisher: جامعة إفريقيا العالمية
Citation: جامعة إفريقيا العالمية- عمادة الدراسات العليا والبحث العلمي والنشر- كلية العلوم الإدارية- قسم إدارة الأعمال
Abstract: The aim of the research is to impact of knowledge management on the quality of banking services for Omdurman National Bank. The research problem was that banks face many challenges in maintaining their customers and attracting new customers, in addition to working to keep pace with modern methods and means to improve and develop banking services, and the real challemge for banks has become not only providing services ti them. Rather, the ability to meet their requirements in awaythat matches their needs and satisfies their desires, and this can only be achieved through the application and activation of knowledge management in away that contributes to the quality of banking services provided. The research tested several hypotheses: there is a statistically significant relationship between knowledge generation and the quality of banking services, as well as there is a statistically significant relationship between knowledge storage and the quality of banking services, and also there is a statistically significant relationship between knowledge distribuation and the quality of banking services, as well as there is also is a significant relationship between statistics the application of knowledge and the quality of banking services. The research followed the descriptive analytical method and the case study method. The research reached a number of results, the most important of which are: Omdurman National Bank has knowledge of improving banking servies, and the bank also an effective database that facilitated the process of referring information when needed, and also the bank has advanced technical devices and equipment that contributed to the quality of banking services. The research came out with a number of recommendations, the most important of which are: the bank’s continuation to accept customer complaints suggestions in providing banking servies, as well as working to update the bank’s database periodically to keep abreast of developments in the field of providing banking servies, as well as activating the bank’s international information network in order for information to reach workers quickly.
URI: http://dspace.iua.edu.sd/handle/123456789/5691
Appears in Collections:أطروحات الماجستير

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