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Title: دور جودة الخدمات المصرفية في جذب العملاء: دراسة حالة بنك التضامن الإسلامي 2016م-2021م
Authors: رفيدة هاشم الهداب علي
Keywords: إدارة الأعمال
Issue Date: 2021
Publisher: جامعة إفريقيا العالمية
Citation: جامعة افريقيا العالمية ـ عمادة الدراسات العليا و البحث العلمي و النشر ـ كلية العلـوم الإدارية ـ قسم إدارة الاعمال
Abstract: The research deal with the role of the quality of banking services in attracting customers, A case study of Al-Tadamon Islamic Bank in the period from 2016-2021 AD. The research problem was that the banking services provided are below the level required by customers and of low quality, but the process of improving and developing the quality of services provided must Adopted according to the desires and needs of customers, and accordingly, the problem of study is the trying to identify the level of evaluation of the bank’s customers for the quality of services provided to them by the bank. The research tested the following hypotheses: There is a statistically significant relationship between the quality of banking services and customer attraction, and there is a statistically significant relationship between the tangibility of banking services and customer attraction, and the research followed the descriptive analytical approach and the case study method. The research reached several results, including: Banking services help in providing benefits provided by one party to another, which are intangible and do not result in the transfer of ownership, and the banking service contributes to the development of customers' sense of belonging to the bank, the research recommend with several recommendations, including: Working to keep pace with developments using Modern techniques to avoid the negatives in banking work, training workers in the banking sector and acquiring the skills of the art of dealing with the public, and this is reflected positively on maintaining customers and attracting more of them.
Appears in Collections:أطروحات الماجستير

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