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Title: فاعلية بحوث الاتصال في تطوير أساليب ممارسة العلاقات العامة بالمؤسسات الحكومية.: دراسة وصفية تحليلية بالتطبيق على وزارة التعليم العالي والبحث العلمي في الفترة من 2017م-2019م
Authors: الحميراء عبد الرحمن حاج الزين الضو
Keywords: الاعلام
العلاقات العامة
Issue Date: 2021
Publisher: جامعة إفريقيا العالمية
Citation: جــــامــعــة إفــريقــيـا العــالمــيــة ـ عمادة الدراسات العليا والبحث العلمي والنشر ـ كلية الإعلام ـ قسـم العـلاقات العــامــة والإعـــلان
Abstract: Abstract The effectiveness of communication research in developing methods of public relations practice in government institutions: a descriptive and analytical study by application to the Ministry of Higher Education and Scientific Research in the period from 2017 to 2019. The student Al-Homaira Abdul Rahman Haj Al-Zein Al-Daw Address: www. Omjnat The aim of the research is to identify the extent of benefit from and to identify the reflection of this research on the promotion of the public relations profession in the Ministry of Higher Education and Scientific Research. The researcher used the descriptive approach and the method of analysis, The third chapter dealt with public relations as a concept, characteristics and methods of practice, and the fourth chapter dealt with the field study, which was targeted at the employees of the Ministry of Higher Education and Scientific Research, where the researcher chose a random sample of workers, including (50) respondents from the study community to collect data. The Social and Statistical Sciences Package (spss), and the study reached results, the most prominent of which is that public relations predicts to some extent the problems and crises that the ministry may be exposed to, and that communication research is important in advancing the departments of the Ministry of Higher Education and Scientific Research, as the researcher recommended recommendations, including: The problems facing the ministry through specialized scientific research and the development of programs For employees, putting public relations in an appropriate structure with higher departments with clear goals and tasks.
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