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Title: توظيف التقنية الرقمية في تطوير أداء الأنشطة الإتصالية للعلاقات العامة
Other Titles: دراسة وصفية تحليلية بالتطبيق على بنك الخرطوم يناير 2018مإلى ديسمبر 2019م
Authors: وجدان محمد عثمان أحمد
Keywords: التقنية الرقمية الحديثة
استخدامات التقنية الرقمية
وظائف وخصائص التقنية الرقمية
Issue Date: 2022
Citation: جامعة افريقيا العالمية-عمادة الدراسات العليا والبحث العلمي والنشر-كلية الإعلام-قسم العلاقات العامة والإعلان
Abstract: This study aimed to test the employment of modern digital technology on the performance of the bank’s management and to know the extent of its contribution to bringing about upgrading and progress in this administration in particular and in banks in general. It also contributes to advancing production and development in the country in all fields. The research method included, the descriptive approach, which is one of the approaches, relied upon in the stage of scouting research, the statistical method for analyzing and interpreting data and how the phenomenon occurred, and the study reached several results, the most important which is that the public relations in the Bank of Khartoum have an effective importance towards modern digital technology by the senior management in providing its programs and activities towards customers. The study also found that the bank’s modern digital technology helps public relations workers to communicate with customers through various websites. The study also revealed that technology-related malfunctions disrupt technical performance more than the traditional one. For the problems faced by customers through the use of ATM cards, the study also recommended continuous training of public relations workers towards technology at Bank of Khartoum on a regular basis to keep periodically with technical development and developments of the modern day innovations.
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