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Abstract

This paper deals with the impact of marketing planning to increase the state sales horses Automobile Co., Ltd.to t study in 2010 – 2015. The research aims to know the effect of marketing planning sales companies, find out the role played by horses company in sales in the sudan through the implementation of his duties as one of the leading and large companies in Sudan, and in order to follow the example of the companies wishing to success.the study also assumes astatistically significant correlation between an effective system in the planning process of marketing to increase sales, ther is also astatistically significant correlation between an effective system in the planning process of marketing to increase sales. There is also astatistically significant correlation between the use of scientific methods in marketing planning and attract new customers process. Aissa and no statistically significant correlation between the consolidation of aculture of participationin the marketing planning and promote the creativity of the organization process. Use the search approaches the narrative to illustrate the theoretical framework and the statistical method to identify the impact of planning altsubqy on sales. The most impotant findings of the research, there were statistically significant correlation between an effective system in amlbh altsubqy planning and sales increase, as there is astatistically significant correlation between the use of scientific methods in planning and attracting new customers process, and there is acorrelation astatistically significant between tersbouk culture participation in mareking planning and promote the creativity of the organization process . based on there results, the study recommended the provision of data and information effectively in the marketing planning peocess, as well as the recommended analysis of market factors to effectively contribute to the improvement of the companyis sales, the company is working to meet the mechanisms for customers as aequired, and the application of company in order to help improve the mental image customers, the company is keen to tersbouk culture of participation in the mareking planning process, as recommended by the study to train employees of the company even helps in enhancing creativity to it, be careful horses motor company to consolidate the strategic planning culture.