Abstract:
The study aimed to identify the role of the Consumer Protection Association in educating consumers. The problem of the study was the following question: What is the level of the role of the Consumer Protection Association in educating consumers about fraudulent and deceptive images practiced by some producers and marketers in order to exploit them? The study examined the following hypotheses: There are no statistically significant differences between the demographic characteristics of the study sample and consumer awareness. There is no statistically significant effect between the role of the Consumer Protection and Consumer Awareness Association and the role of government agencies and consumer awareness. There is a statistically significant effect between the methods used in awareness raising by the Consumer Protection and Consumer Awareness Association. There is no effective coordination between the Consumer Protection Association and government agencies in carrying out consumer awareness campaigns and programs. The study reached a number of results, the most important of which are: that there are substantial differences in consumer awareness due to the demographic characteristics of the sample of the study, and that the role of the Yemeni Society for Consumer Protection is very weak in providing information to consumers according to their needs, The study recommended a number of recommendations, the most important of which are: The need for coordination between the government agencies concerned with consumer protection and the Consumer Protection Association in preparing awareness programs for consumers and implementing them according to priorities and needs. To deceive the catalog by presenting practical cases of fraudulent marketing practices, and cases of commercial fraud for some marketers and merchants through its publication, and to clarify all aspects of it in the various media (read, audio and video) in a manner that encourages consumers to ask all questions about them.
