Abstract:
The objectives of the study were to know the effect the
quality promotion of banks, The best methods of promotion
bank services , to what extend the quality measurement had
been applied on FAISAL ISAMIC BANK and AL SHAMAL
ISLAMIC BANK and to propose solutions , presented suggestion
and some recommendation to help decision makers in the
management of banks .
The problem of the research was: to what extend the
effect of the quality services promotion can realize the
competitive advantage
The study adopted the descriptive and analytical method
in addition to case study method through (spss).
The study’s hypotheses ware there is positive relation
between the customer , degree of conscious reliance and
competitive advance; and that there is also positive relation
between customers consciousness and the realization of the
banks competitive advantage ; besides positive relations
between customers degree of conscious security and the
realization of bank competitive advantage ; in addition to
positive relation between the customers degree of conscious
sympathy and the realization of the banks competitive
advantage ; as well as statistical significance of the services
quality standard between AL SHAMAL ISLAMIC BANK and
FAISAL ISLAMIC BANK .
Important results: The standard of quality in providing
services to customers of FAISAL ISLAMIC BANK and
س
ALSHAMAL ISLAMIC BANK is considered high. This high
quality in providing services will enhance the competitive
advantage provided by the two banks.
The most important recommendation reached by the
study is that the two banks should be keen to grantee the
continuity of the standard quality in providing services to the
customers the services that are presently provided , became
that will assure the realization of the competitive advantage .
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