دور العلاقات العامة في تحقيق أهداف المؤسسات العسكرية السودانية

Abstract

This study aims to identify the role of public relations in achieving the goals of the military institutions, the application to manage the protocol and public relations at the Joint Chiefs of Staff military as an institution, and the study included clarify and demonstrate the role that could be the protocol and Public Relations Department played through the program being done by this administration. This study consisted of four chapters, each chapter which contains three sections, the contains the first chapter methodological framework of this study which is a study plan, where the problem of this study and its objectives and other research steps known One of the main problems that led to the study of this subject is: the unknoun the role of public relations in the military institutions, and confused the rest of the administrative functions, the most important Lahav this study was to determine the concept of public relations in the military institutions and define her job description. In the second chapter of three sections, entitled Growing Up and the concept of public relations, where he was in the first part: the emergence of the concept of relationships and taking the second topic: public relations in the military institutions, and spoke the third section of the reciprocal relationship between public relations and military institutions. The third chapter, entitled: military institutions and the use of communication activities and included a three sections is also where the first part, talked about the use of military institutions of the means of communication while the contins second section of the communication activities carried out by the military institutions, including the third section on scientific research and its role in achieving the objectives of the military establishments and be Chapter IV which is called the dismissal applied to the study of the three sections is also where the first section of the methodological procedures for this study spoke and spoke second section for information on the management of the protocol and public relations as stated in the third section and data analysis of this study. Among the most important results of this study: the existence of confusion between the public relations function and function of the protocol shows this in the name of the department, as they call it manages the protocol and public relations with the protocol , part of the work of the public relations and thus fall under the public relations can not add the asset to the branch and results this study is also a lack of public relations division, and based on these results, there were the recommendations of the most important modification name administration to the department of public relations and Protocol, rather than managing the protocol , public relations and the establishment of public relations and professionalisation of the Division in the area of public relations.