تأثير الإعلان التلفزيوني على ثقافة الأطفال: دراسة ميدانية على عينة من الأطفال بولاية الخرطوم في الفترة ما بين (2013م-2014م

Abstract

Media, now days has a major role in Socialization. TV. As a media device plays vital important role because of it’s Features such as voice and picture which make TV. the most powerful media. The impact of television advertising phenomenon on the culture of children so that it draws the attention of the researcher.Therefore it was necessary to pay attention to study this phenomenon Because the focus on the kids and a good upbringing in the center of productive means ensuring future. Because the childhood is the most influential phases of life ,It leaves the biggest impact in every man's life It also has an impact on mental mood he moral case that appear in adulthood. This study identified a problem in: What is the impact of TV advertising on children's culture the study aimed to find out the role played by television commercials and know the advantages and disadvantages of the impact of television advertising on children's language Knowledge of the role of television advertising in the process of socialization. The researcher reference to scientific studies, interviews and references which talk about the subject of research the researcher used in this study, descriptive and analytical approach and the two tools used questionnaire and interview The sample was selected Deliberate. 90 questionnaire has been published. This study consists of three theory chapters and the fourth is practical chapter which contains a practical study on a sample of children in the state of Khartoum from 2013 -2014 The most important result is that: The study confirmed that television advertising affects children's language