المواقع الالكترونية ودورها في تطوير البرامج التلفزيونية

Abstract

Research Topic: Websites and their role in the development of television programs: A descriptive analytical study on Al-Shorooq satellite channel’ website between January 2012 and December 2013. The research aims to find ways to develop television programs through websites. Furthermore, it attempts to explore the services offered by the website on local affairs, regional and global, in order to reach a number of recommendations to develop these websites in a way that serves the television programs. The researcher relied on descriptive analytical method for the website under study, through a questionnaire designed for the employees in various channel’s departments , for the purpose of identifying the extent of the contribution of the website in enhancing the television programs. The research comprises of four chapters, the first chapter covers the methodological frame work of the study, the second chapter focused on various aspects of the websites, including the definitions, types, origins and evolution, advantages and objectives, as well as the contents and designs, while the third chapter dealt with television programs and developments of communication ,in clouding the definition of television programs, their components and forms, and the in erective aspect of television, etc. Finally the fourth chapter focused on the field study. The research amounted to important findings that can be summarized as follows: 1. Al-Shorooq satellite channel’s website is a unique website that provides accurate information, and its objectives are clear. However, its linkage with the other websites is weak; hence it needs further attention and concentration. 2. The analysis shows that Al-Shorooq website is weak in the activation of the exploration, assessment and opinions’ links, which is one of the important features of satellite channels as it gives them great indicators for measurement and evaluation. 3. Al-Shorooq website is easily accessible; however, it is difficult to browse through. Based on the above findings, the study provides a number of important recommendations summarized as follows: 1. It is crucial that the management of Al-Shorooq satellite channel understands the importance of the channel’s website and the positive roleit plays in promoting the channel in general and the programs in particular. 2. It is important tore-design the website in an attractive and consistent manner, while making it easier for the user to browse through it. In addition, there is a need to enhance the networking of the website with the related websites and to diversify the tools available to the users. 3. It is important to coordinate and link between the website and the television programs, especially the live programs to secure and attract advertisings for the website and the television alike. 4. There is a need for strategic plans to develop the website and link it to specific television programs to provide them with ideas, assessments, opinions and participations of the public at large.