فاعلية وكالات الإعلان في تطوير إنتاج الإعلان التلفزيوني بالسودان

Abstract

The name of the student: Zainab Mirghani elsaeed Abu Ali. study Title :effectiveness of advertising agencies in the development of the production of television advertising in Sudan. ( afield study) in the period between 2010-2012, m The purpose of the researcher of the study this recognition on the importance and effectiveness of advertising agencies in Sudan in the production of television advertising study was conducted in the state of Khartoum, Sudan 'lasted field study of four months, and followed a researcher in the study descriptive analytical method where is it most appropriate curriculum for the study of such cases. The researcher used the questionnaire in the study as well as an essential tool for observation and interview as tools to help. Find It contains a number of chapters that touched upon the researcher are as follows: Chapter I: methodological framework. Chapter II: advertising. Chapter III: advertising agencies. Chapter IV: The field study. The study found some results, including: 1. There is the importance and effectiveness of advertising agencies, television production in Sudan. 2. Track and advertising agencies, television production, Sudan and non-traditional methods of keeping up with the design and production of television advertising. 3. There are several problems hindering the television and advertising agencies in Sudan in the design and production of advertising. 4. Can follow some of the scientific and practical measures to address the problems that hinder the television and advertising agencies in the role toward television advertising.