Abstract:
This research dealt with a topic: The role of television in promoting Islamic values by applying to the third satellite channel of Africa (AFRICA TV 3) in the period from 2019-2020, the research included four chapters, a conclusion, and appendices.
The first chapter dealt with the methodological framework of the study.
As for the second chapter, it dealt with the emergence and importance of television, then the researcher examined the characteristics of television, its advantages and functions, with mentioning it as a power and influence factor as a media tool, then the researcher examined the role of television in religious awareness in society.
The third chapter dealt with: the concept of Islamic values, their characteristics and sources, then the researcher discussed the importance of Islamic values with mentioning examples thereof, and the researcher talked about the role of African channels in disseminating and promoting Islamic values.
The fourth chapter dealt with the procedures of the field study, where the researcher discussed the third African satellite channel (AFRICA TV 3) in its origins, mission, goals and future vision, and the researcher talked in detail about the administrative structure in the channel and its relationship with the African satellite channels package, and the researcher mentioned mentioning examples of programs The channel with the greatest impact and the most followed by the broad channel audience in West Africa and in the world via digital media.
Then the researcher concluded on the fourth by analyzing the questionnaire data that was distributed to the channel's audience via the internet and translated into the language of the Tongue, which is Hausa, and about 106 questionnaires were collected, and after analyzing it he reached a set of results, the most important of which is that more than 63% of the Language tongue that completed the questionnaire Among the viewers of the channel, which increased the study's credibility of information and data, and that most of the respondents watched for more than four continuous hours, and that the satellite channel of Africa promoted the values of the correct intermediate belief in society, and contributed to the disbelief of priests and fortune tellers, and the channel contributed to increased interest in commitment to performing acts of worship F. Its times, and that the third African satellite channel contributed to the promotion of the values of tolerance and peaceful coexistence between the various components of society, and also contributed to the renewal of religious discourse, and that the channel's programs have a major role in influencing the channel’s audience, and have gained confidence and good reputation because of its policy to distance itself from not going into In sectarian, sectarian and political conflicts, the channel recently contributed to promoting the values of family and social bonding over the Islamic curriculum
Finally, the researcher made a number of recommendations, including attention to religious programs and an increase in their percentage in the program map because they are the main goal and goal of watching and following the Africa Satellite Channel, and increasing the percentage of social programs that address family and educational issues, and the researcher also recommended an increase in the proportion of contractual programs in order to contribute to fighting extremism The religious due to the emergence of distorted ideas among the youth, and the researcher concerned with making TV programs in the channel stressed the necessity of paying attention to distributing the participation rate among the targeted countries and not focusing on one axis, as the great audience of the channel It is distributed to the rest of the target countries.