دور إستراتيجية التسويق في تحسين خدمات مؤسسات الإتصال

Abstract

The research aimed to identify the role of strategic marketing in improving the services of communication companies. The problem if the research lied in the fact that strategic of marketing in some contemporary companies became leader in the level of ambition, this is due to lack of awareness on the importance of the strategy of marketing in proving communication services. The hypothesis of the use of scientific method in the strategy of marketing, leads to the improvement of the competitive situations of the companies, also a strategy based on response on the needs of clients, leads to the in areas , and to communication which face an inviro deference. The researcher adopted the historical and the descriptive analytical methodologies and also case study. The researcher reached to many findings: the most important are that, companies want to apply the strategy of marketing , according to established plans, which increases their capability on challenges environmental. Difficulty and can also provide less price for services, and can co-ordinate literally to lead to success of marketing plan. The researcher provided many recommendations: continuous market study to identify the orientation of clients and their needs to keep continuous training programs on marketing and also the interest on putting strategy programs with consulting the staff, so as to plan for satisfaction financial needs.