أثر نظم المعلومات الإدارية على كفاءة التسويق

Abstract

The research aimed to identify the extent of the impact of companies’ keenness to develop management information systems strategies, to make effective marketing decisions. As well as to determine the effect of the keenness of companies on the efficiency of management information systems, to contribute to the improvement of the marketing environment. Also to highlight the role that could be played by the effectiveness of management information systems to improve the quality of marketing companies. The problem of the research lied in the application of management information systems in some contemporary corporate is below the level of ambition, due to the non-application of MIS - by those organizations- in modern scientific concept, which had a negative impact on the efficiency of marketing. The research adopted the historical and analytical descriptive methodologies and the approach of the case study. The hypotheses of the research were developed on the keenness of companies, to develop a strategy of MIS which leads to effective marketing decisions. Management information systems -as well- contribute to the improvement of the marketing environment in companies. Also the effectiveness of management information systems helps to improve the quality of marketing of the company. The research reached to a number of findings, including: the need for the company's eagerness to develop a strategy for management information systems, leads to make effective marketing decisions. Also technically qualified human cadres of the company, leads to the development of marketing performance, as well as to keep track of effective information systems, to cover all of the company’s activities, the company must also be keen to provide information technology to make quick marketing decisions. As well as the company should seek to apply efficient management information systems required to effectively improve the marketing environment. The company also must use effective scientific methods for management information