Research title: International Public Relations and its effectiveness in
enhancing the image.
Case study (“Chad” from January 2017 up to December 2019)
Researcher name: ABDRAMAN YOUSSOUF MAHAMAT ISSA
Researcher address: Email :
[email protected]
The research dealt with the topic of international public
relations and its effectiveness in enhancing the image with the
aim of introducing international public relations and
highlighting its role in improving the image and standing in the
societies of developing countries and highlighting the factors
that help in improving the image in those countries, especially
the country of Chad, which is the case study in the research.
The research included aspects that include part of it, the
theoretical and practical side, in which the researcher used the
historical approach, the descriptive approach and the analytical
method using the tools of analysis, scientific interviews and the
respondents' questionnaire, which included two slides, the
segment of diplomats and employees of foreign embassies in
Sudan and the segment of students of multinationals at the
International University of Africa, the research presented the
theoretical side of it to talk about international public relations
in terms of origination, goals and functions, as well as about the
image and its definition and types, sources and components and
diplomatic strategies that work to enhance the image with it.
The research concluded for several results, most notably the
weak role of international public relations in developing
countries in explaining the state's policy to citizens and
informing them of the amendment changes that occur clearly in
them. The best way to improve the image of Chad is to intensify
ي
communication with diplomatic missions at home and abroad,
the effect of attached media to Chad's embassies in reversing the
image a positive mindset is a little compared to what these
attached can do.
It also came out with several recommendations, the most
important of which is the state's interest in building the media
and sending messages to help enhance the image of Chad for the
external public, expanding the goals and tasks of the attached
media in the embassies of Chad in the countries and to pay
attention to the necessity of their presence in those embassies, to
intensify the media about what the foreign policy of Chad is
doing in its interest in regional affairs and its positive role in
solving many regional problems of some African countries.
