Abstract:
This research is aimed to determine the effectiveness of Television Variety program in achieving Entertainment, and to verify how the viewer interacting with Variety T.V programs that represented by Al Shorroq Channel and the importance and affects of variety programs according to viewers point of view, and to determined the obstacles that encounters the Variety programs that represented by Al Shorooq Channel, and to direct those on charge of programs schedules about the important role that they take upon themselves in presenting such that kind of T.V programs.
The research thoroughly comprehends in its theoretical framework about four chapters, so the researcher used the analytical and descriptive method in analyze and describe the surveyor's answers, the research audience includes the audience of Al Shorooq Channel in state of Sennar, especially in the city of Singa.
The research sample has been chosen by using simple random sampling and the number of the sample was (one hundred and twenty persons). The researcher uses the questionnaire as a principal method in collecting data and scientific observation, and interviewing as a helping tool, and to know surveyor's opinions the data was analyzed through the (SPSS) program, and it shows.
Results:
1) The study shows that Al Shorooq Channel is the most viewed channel in the city of Singa.
2) The results of the study proves that there is a lack and shortage of variety programs and that the programs that been aired doesn't have materials that meets the youth's desires and needs.
3) The study results shows that the variety programs that aired on Al Shorroq Channel contains adequate and modest entertaining programs that is airing in a suitable day time according to audience in the city of Singa.
Recommendations:
1) The producers of Variety Programs must pay attention to the type of the represented program and taking care of choosing qualified host to the program that is presented.
2) Increase the numbers and the time given to variety programs to attract more audience.
3) The editors, the hosts and the producers must all have their own imprint in preparing the variety program that's presented via Al Shorooq channel.
