العلاقات العامة الدولية وفاعليتها في تعزيز الصورة الذهنية : دراسة حالة تشاد في الفترة من يناير 2017م – ديسمبر 2019م

Abstract

Research title: International Public Relations and its effectiveness in enhancing the image. Case study (“Chad” from January 2017 up to December 2019) Researcher name: ABDRAMAN YOUSSOUF MAHAMAT ISSA Researcher address: Email : abdu9kelley@gmail.com The research dealt with the topic of international public relations and its effectiveness in enhancing the image with the aim of introducing international public relations and highlighting its role in improving the image and standing in the societies of developing countries and highlighting the factors that help in improving the image in those countries, especially the country of Chad, which is the case study in the research. The research included aspects that include part of it, the theoretical and practical side, in which the researcher used the historical approach, the descriptive approach and the analytical method using the tools of analysis, scientific interviews and the respondents' questionnaire, which included two slides, the segment of diplomats and employees of foreign embassies in Sudan and the segment of students of multinationals at the International University of Africa, the research presented the theoretical side of it to talk about international public relations in terms of origination, goals and functions, as well as about the image and its definition and types, sources and components and diplomatic strategies that work to enhance the image with it. The research concluded for several results, most notably the weak role of international public relations in developing countries in explaining the state's policy to citizens and informing them of the amendment changes that occur clearly in them. The best way to improve the image of Chad is to intensify ي communication with diplomatic missions at home and abroad, the effect of attached media to Chad's embassies in reversing the image a positive mindset is a little compared to what these attached can do. It also came out with several recommendations, the most important of which is the state's interest in building the media and sending messages to help enhance the image of Chad for the external public, expanding the goals and tasks of the attached media in the embassies of Chad in the countries and to pay attention to the necessity of their presence in those embassies, to intensify the media about what the foreign policy of Chad is doing in its interest in regional affairs and its positive role in solving many regional problems of some African countries.