فاعلية عناصر الترويج ودورها في زيادة المبيعات

Abstract

The search problem is the next main question, What is the role of promotion elements in increasing sales? What is the role of advertising in increasing sales in the company? What is the role of personal sales in increasing sales in the company What is the role of sales activation in increasing sales in the company? What is the role of advertising and publishing in increasing sales in the company? ? What is the role of public relations in increasing sales in the company? Based on the problem was developed the main hypothesis that provides a statistically significant relationship between the elements of the promotional mix and sales subsidiary assumptions, there is a relationship of statistical significance between advertising and sales. There is a relationship of statistical significance Between sales and personal sales. There is a statistically significant relationship between the activation of sales and sales. There is a statistically significant relationship between advertising, publishing and sales. There is a statistically significant relationship between public relations and sales. The objectives of the research are to analyze the role of promotion elements in sales Company Learn about the role of the promotional mix elements in the sales of the company. Learn about the shortcomings of the promotional mix and recommend treatment. The researcher follows the analytical descriptive approach and the case study methodology. The study reached a number of results. The announcement of Sudatel plays a big role in the promotion of products and services The company's salesperson, Sudatel, plays a role in clarifying the benefits of the product to the customer through the publications and applications offered by the company. The sales promotion process in the company led to increased customer demand. The sales activation of the company contributed to improving the efficiency of the market activities. The study recommended a number of recommendations, including making the most of the modern technological means that the company possesses in promoting the sales of the company. Has a high profile so that the company can promote its services and products more widely than it does now. More attention to the training programs cadres in the company, especially employees in the marketing department. Develop the company's advertising message using the latest means to deliver the message in a manner that attracts the largest number of customers. Increasing community-based projects through corporate social responsibility programs, which helps to better identify the company's products and services.