الإعلان وأثره في زيادة المبيعات

Abstract

The research the role of advertising and its impact on sales increase application to the best company canned milk through a case study and analysis of the research problem of lack of attention to good advertising objective commensurate with the target customer . This research sought to test some of the hypotheses is that there is a relationship statistically significant differences between the ad quality and increase sales for the company and their advertisements and that there is a direct correlation between the catalog advertisements effective between the buying consumer behaviors. Find analytical method descriptive historical and case study as followed and reached several conclusions including that the declaration and objectivity quality greatly affect the proportion of sales in the company and increase its share of marketing and the company also relies on advertisements on different ways and means to a variety of advertising, leading to the arrival of the ad to the largest number of customers thereby increasing its share of marketing. In light of these results recommendations attention to marketing in general and the strategy and the need to take the concept of promotion and advertising in a scientific manner and the process leading to achieve the company's goals as well as working to ensure customer satisfaction best statement of the company .