أثر سياسات التسويق علـــي جذب الـــعملاء

Abstract

The research problem that shamal Islamic Bank did not achieve its objectives in an optimal way so as to decrease the volume of transaction , and there are several reasons led to the low volume of Transaction , including the marketing process in terms of the more elements impact on the size of the deal , especially that there is a lack of interest in marketing , banking ,and can formulate the problem through the following question Is marketing policies pursued by shamal Islamic bank help in attracting customers ? Do promotion policy pursued by shamal Islamic bank appositive impact on attracting customers ? The problem addressed by this research based on the following assumptions There is a direct correlation between the policies of good marketing and attracting customers shamal Islamic bank promotion is more influential elements of the marketing mix to attract customers . And distributed study in five chapters first chapter submitted a problem and hypotheses and the importance of the objectives temporal and spatial and previous studies and the organization of the study and the second chapter of the theoretical framework about the process of marketing the banking and was the field study in the third quarter for the marketing policy in shamal Islamic bank was the analysis of the study in chapter fourth and eating analysis marketing policies of the Islamic bank of north chapter five findings and recommendations according to the analysis of the marketing policies of the Islamic bank of north observations researcher researcher found for some of the results and the most important findings of the study : 1. marketing policies pursued by the bank's good and helped to attract customers . 2. services provided by the bank of high quality , which has helped to attract customers . 3. services prices shamal Islamic is suitable and positive impact the competitiveness of the shamal Islamic bank . the researcher recommends to address the problem through the following : 1. bank should interest policy marketing and upgrade them to reach the best results in attracting customers in the bank . 2. should I concern the integration of elements of the marketing mix to increase the mount of competition in the labor market and reduce the banking commission . 3. bank should concern the quality of services provided by the mental image to improve and maintain the competitive advantage for the bank