Abstract:
The study examined the impact of the promotional expenditure on the volume of banking transactions, case study of Faisal Islamic Bank of Sudan in the period of 2007-2012.
The research problem represents in the weakness of promotional activity in the banks in spite of intensity of competition.
And this prompting the researcher to know the relationship between the volume of expenditure on promotional activity and the volume of banking transactions and its impact on customer satisfaction with the services provided by the bank
The researcher follow the descriptive method and case study.
The research aims to identify the role played by the promotion in achieving the marketing objectives of the bank, and the assumptions that have been assumed promotional expenditure leads to increase banking transactions and therefore contributing positively in maximize profits.
The most important findings of the study results, there are a powerful positive relationship between the volume of expenditure on promotional activity and the volume of banking transactions,
The most important recommendations, is that the bank's management must perform and conduct studies and research periodically to help them to develop their capabilities, and to identify the opinions customers and their satisfaction with the services provided to them and how to develop these services in proportion to their needs.
