التسويق وأثره على الخدمات التأمينية بالتطبيق على الشركة السودانية للتأمين وإعادة التأمين المحدودة في الفترة : 2017 – 2019

Abstract

This research aims to study the advancement of the Sudanese insurance companies and developed in order to raise the standard of performance in all its activities to keep pace with modern developments, and try to find solutions that help in marketing and identification of marketing mediums used in Sudan's insurance market, insurance services, has been selected the impact of marketing services insurance in Sudan to be the subject of this research.The most problem search where lies the importance of marketing and marketing services what do we mean? is there a system or rule based upon the Sudanese insurance companies to market their products? Do you fit all commodity marketing rules for the marketing of insurance services what is the reality of marketing rules for the marketing in the Sudanese insurance companies? The research hypotheses, there is a statistically significant relationship between the quality of the insurance service and the demand for them. No statistically significant relationship between the promotion of the insurance service and the demand for them. No statistically significant relationship between employees satisfaction and marketing insurance service.The researcher used the historical method and the descriptive and analytical approach to the case study. And reached a number of results most notably, the results showed that there is a great awareness of the importance of insurance services to the clients in the Islamic insurance company limited market. Results showed that it was not the information and the services required by the customer before attending Islamic insurance company limited processing. Clear from the results that there is a great demand for insurance services in the Islamic insurance company and the company's commitment to the dates of payment of specific claims. And it presents some of the most important recommendations. It has to be the development of insurance awareness within the insurance companies themselves and to be messengers of all employees to spread insurance awareness among the citizens as well as the state property. Should the policyholder be clear by insurance companies and not to leave the believer to understand them in order to preserve their rights. Activate the rest of the other insurance branches until there is a diversity in the insured portfolio and avoid focusing on the automotive branch only.