إستراتيجيات التسويق ودورها في تعزيز القدرة التنافسية دراسة تطبيقية على بنك الخرطوم (2010 ـ 2015م)

Abstract

The study aimed to find out marketing strategies and their role in enhancing the competitiveness and through implementing in bank of Khartoum. The study represented a problem to find out the appropriate marketing strategies that enhance the competitiveness of the Bank of Khartoum. The Use descriptive and analytical approach which is based on field study and analysis as well as the historical approach to describe the phenomenon under study. I've been drafted eight axes and tested by questionnaire statistical sample size (50) 50 samples from employees Bank of Khartoum, The research found many of the findings and recommendations. Among the most important results that the positive relationship between marketing and competitive strategies, and marketing strategies that are working to strengthen the competitiveness of the bank. Also that there is a growing banking activity of the bank through the evolution of the bank's assets and high rates, widening its market share indicates that the bank is making great efforts in the banking marketing process. One of the main recommendations that came in the research: Permanent measurement of interest in customer satisfaction as the primary influencing factor in increasing the market share of the bank. Also maintaining the level of banking services and work to develop them on a regular basis until the bank to keep the lead, and taking into account the accuracy of the data and information related research marketing.