فاعلیة تسویق خدمات القنوات الفضائیة في جذب العملاءبالتطبیق علي قناة الشروق الفضائیة في الفترة من 2011 حتي 2016 م

Abstract

The study dealt with the effectiveness of marketing towards the services of the T.V channels acase study of Ashorooq T.V channel.This is within the dura􀆟on from 2011 to 2016.The core of the study is reflected in the main question that goes: to what extend is the effectiveness of marketing the services of Ashorooq T.V channel that include the prices of the services,the demand of them and the output of the services .This is to attract the customers in general.Also there stand the question of how Ashorooq channel stand as a distinguished T.V mainly in marketing the services of the customers. Therefore the study is after what is the impact of marketing the services of T.V channels towards attracting customers to the channels?Then there comes the question of the impact of the compise concerned when being confident towards the marketing. The study adopted the historical,descriptive and analytical method.Ti ended with anumber of results most of which are the followings:The policy adopted by the Ashorooq channel is the main reason behind attracting customers,The quality and the goodness of the programs that are exposed by Ashorooq channel aer very effective in attracting customers, Ashorooq normally uses the modern means of technology when exposing its services, thus attracting customers. The study came out with a number of recommendations mainly: Ti is recommended that the opinions of the customers when reacting with the T.Vchannel should be looked after, The plan of the programs should be according to the request of the communicational market, Attracting desiners for planning programs of high and long experience