التسويق الإلكتروني واثره على ترويج المنتجات : دراسة حالة بنك فيصل الإسلامي في الفترة (2010م – 2015م)

Abstract

The research aims to identify the extent of the contribution of electronic marketing in reducing the costs of promotion and increase the profit of a company when a company promote its products through electronic marketing and knowledge the competitive advantage achieved by electronic marketing when promoting product and overcome the obstacles facing the organization when promote its products across marketing site. The research problem based on recognizing the contribution of electronic marketing in product promotion. The importance of research highlights in helping decision makers in institution to realize the importance of promoting products through electronic marketing. Researcher relied on the descriptive and analytical in the definition of the research problem and test hypotheses, where the researcher designed questionnaire as a way to gather important data and information, and distribute random sample for employees Faisal Islamic Bank of Sudan. The research results for a number of consequences the most important is promoting the use of e-marketing in the promotion of products to reduce the costs of promotion and increase the profits of the enterprise and achieve competitive advantages for institution. recommendations promote the use of e-marketing in the promotion of products to reduce the time and effort and human resources in the promotion products process.