فاعلية الإعلان في دعم الفضائيات السودانية : دراسة وصفية تحليلية بالتطبيق على فضائية الشروق خلال الفترة 2013 – 2015م

Abstract

The research the effectiveness of advertising in support of the Sudanese Satellite (analytical and descriptive study of the application on the Al-Shroog Channel in Khartoum State during the period from 2013 to 2015). Was used descriptive and analytical approach, the questionnaire was also used as a tool head, reaching the respondents (46) individuals were chosen with Regular to all workers in the AL-Shroog T.V in Khartoum state, and it was selected 25% of the total number of each of the departments of the channel, Photographers, Directors, Advisors, Departments Managers, Designers, Programs providers, Technicians, Reporters. The study included four chapters: Chapter one methodological framework for the study, second chapter: the concepts and the psychology of advertising, which included a three sections (the emergence of the concept of advertising, the principles and the origins and stages of advertising, functions and types of advertising) The third chapter the satellite TV, in three sections (Definition and the emergence of satellite channels, functions and roles of satellite TV, satellite TV on the impact of the economic returns) and in the fourth chapter dealt with the field study included about AL-Shroog T.V, methodological procedures, display, analyze and interpret the data. Among the most important findings of the study: - 1. The advertisement increases the financial revenues of the channel. 2. The study revealed that the youth category is the most in the media work in the satellite channels. 3. The study showed that the adoption of Al-Shorouq channel for the program sponsorship system guarantees greater advertising opportunities.