Please use this identifier to cite or link to this item: http://dspace.iua.edu.sd/handle/123456789/2168
Title: نظم المعلومات التسويقية ودورها في فاعلية القرارات التسويقية : دراسة حالة شركة أراك للمواد الغذائية (2010 ـ 2015م)
Authors: وفاء سيد أحمد محمد صالح منصور
Keywords: التسويق
المبيعات
Issue Date: 2017
Citation: جامعة إفريقيا العالمية -عمادة الدراسات العليا - كلية الاقتصاد والعلوم الإدارية والسياسية - قسم الإدارة
Abstract: The research aims to find out the role of marketing information systems in the effectiveness of marketing decisions. the research problem is that in some contemporary organizations, the marketing information systems have become below the required level, this due to lack of an ideal utilization of marketing information systems, or lack of these organizations to establishing participation culture in the process of marketing information systems, which ultimately affected the effectiveness of marketing decisions. The research hypotheses based on that, the ideal utilization of marketing information systems lead to effectiveness of appropriate decisions-making of marketing, as well as the conviction of the administrative leaders in marketing information systems lead to make appropriate marketing decisions. Also establishing participation culture in the process of marketing information systems lead to achieve the targeted marketing objectives of the organization. The research adopted the historical approach, analytical descriptive approach and case study method. The research found a number of results, the most important of which were the company used modern promotional methods in marketing, as well as the updating of the used devices contributed to enhance the utilization of the company's internal records system. And also the software and devices used in the company's records system have been fast enough. The research had made numbers of recommendations. The most important of these is the importance of using promotional methods in marketing process, as well as updating the devices which utilize in the process of marketing information systems, as this contributes to enhancing company’s utilization of internal records system. Also it is necessary that the software and hardware utilize in the records system need to be fast enough.
URI: http://dspace.iua.edu.sd/123456789/2168
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