توظيف وسائل الاتصال في العلاقات العامة في تنمية المجتمعات الريفية. (دراسة وصفية تحليلية تطبيقاً على وزارة المالية والتنمية البشرية - ولاية النيل الازرق ) (خلال الفترة من 2013 م – 2015م)

Abstract

The research deals in depth with the use of means of communication in public relations in the development of rural communities. The problem of the research is to answer a number of questions about the possibility of using the means of communication in public relations to enlighten the rural communities that reject theses of the development projects to accept theses, And the possibility of enhancing the effectiveness of the public relations apparatus in government institutions to unite the media efforts through it to influence these communities to cope with the efforts of sustainable development in the state. The importance of the research is that it aims to enhance the effectiveness of communication in public relations by strengthening the public relations apparatus as the main tools to convince societies to keep pace with modernity, and reveals the role played by these means in rural communities towards development. The overall objective of this study is to summarize the overall objectives of the PR role in rural development in Blue Nile state as one of the states with ethnic and ethnic diversity in Sudan. The results of the study are the most important: The public relations apparatus of the Ministry of Finance in the state of Blue Nile does not amount to management and does not include carrying out research and planning functions. The most appropriate communication activities to influence the behavior of societies to cope with the comprehensive development are radio, television and personal communication through community leaders, workshops, exhibitions, theater performances, lectures and seminars. The study concluded with a number of recommendations, the most important of which are: Raising the level of public relations apparatus in the state budget to an integrated management that is directly related to the Director General. And strengthening the functions of the Agency to include research, planning, control and coordination to enable it to see its role in improving and immunizing the content of the development information message and developing the administrative structure of the body to enable it to play its role fully.