الترويج السياحى ودوره فى تحسين الوضع التنافسى لوكالات السفر دراسة حالة وكالة سنجنيب للسفر والسياحة الفترة من 2012 الى 2016

Abstract

This research reflected tackles the concept of touristic promotion and its role in improving the computational situation of the travel and tourist agencies and companies in the Sudan it draws attention to the effective and influential role of the touristic promotion and its positive impact in improving the competitiveness of the travel and tourist agencies and companies, the study aimed at investigating the tourism industry in the Sudan, besides the exposition of the concepts and principles of the successful touristic promotion and necessity of their application in this industry, the findings of the field study proved the validity of the hypothesis, where the first hypothesis was proved in the existence of a statistically significant relation in that the promotive methods attract the targeted consumer and they achieve an increase in the volume of the sales of the touristic agencies and companies the second hypothesis was proved in that these is a statistically significant relation that the use of the modern methods in the touristic promotion achieve a good competitive advantage to the touristic organizations and agencies likewise the third hypothesis that is a statistically significant relation between the size of the increase of the revenues, the researcher used the descriptive analytical method in the theoretical aspect and the case study method in the applied aspect and sought assistance with the questionnaire and its analysis, the researcher arrived at a number of findings and the main ones: the touristic agencies and companies did not give sufficient care to the tourism promotion, and that the allocated amounts funds to be spent on it is meager, and that they did not develop their work with the modern method of promotion, the research also arrived to a number of recommendations and the salient ones, is the necessity of adoption of the modern electronic techniques of the touristic promotion for the Sudanese touristic product, which will earn them a good competitive advantage, and to present offer of the promotion of the touristic product to the touristic and specially the foreign tourists, and providing the tourists exporting agencies and companies with the news messages and the electronic brochures bulletins developing the communication and the electronic means of transmission for the data and information so as improve the mental image of the foreign tourists, and to ensure the attainment of the needed data, information and services for the development and improvement of the internal communications and the electronic means of transmission of the data within the touristic compotation.