المزيج التسويقي للخدمات ودوره في تعظيم الأرباح دراسة حالة: مصنع أميفارما للأدوية في الفترة من 2011م – 2016م

Abstract

This study aims to determine the effect of the integration marketing on maximizing profits. The study problem refers to the development of a strategic plan for pricing products in a manner that shows the profits in a high profits, in addition to the extent to which the followers of an effective system can affect the promotion of maximizing profits, which can be performed by ways used in distribution and maximize profits. The hypotheses of this study include create of a strategic pricing plan that helps to maximize profits, as well as the followers of a system that is effective in promoting and maximizing profits, also the use of methods that contribute effectively to distribution that can leads to maximizing profits. In this study, the researcher followed historical, analytical, descriptive, method as well as the method of case study. The results of this study are as follows: The Emapharma pharmaceutical industry has taken into account the level of individual income of consumers when pricing is put in action. It also considers the pricing policies of other companies and the impact of the pricing decision on other integration marketing elements. The study recommended that the factory should take into consideration level of individual income of consumers when pricing is put in action, also must to taking into consideration the pricing policies of other companies, and should pay attention the effects of pricing decision on the elements of the other integration marketing.