دور العلاقات العامة في تعزيز المسئولية الاجتماعية للمؤسسات الحكومية : دراسة وصفية تحليلية بالتطبيق علي وزارة الرعاية والضمان الاجتماعي خلال الفترة من 2014 - 2016

Abstract

The student: Randa Abdel Rahman Ahmed Title of the study: The role of public relations in enhancing the social responsibility of government institutions. Degree offered: Master The study aimed to identify the concepts of public relations that correspond to what they are doing to the society, the objective assigned in the governmental institutions to monitor the reality of public relations and social responsibility within the governmental institutions and to identify the most important obstacles facing departments in government institutions the public.The study adopted the analytical descriptive method to describe the phenomena and events that the researcher seeks to present facts about.The research community consisted of the employees of the Ministry of Social Security and Development. The research sample consisted of 50 employees of the Ministry of Social Security and Development. The method of selection was simple random sampling method. The researcher used the data collection tools of the questionnaire and observation. The study concluded with a number of results, the most important of which is the existence of a clear plan within the ministry with a medium term time frame. The most common activities to communicate with the internal public are telephones, mobile phones and the Internet. The study also presented some appropriate proposals to enhance the social responsibility of the ministry better.The research concluded with a number of recommendations, the most important of which are: First, there should be an interest in qualified human cadres. Need to create a degree of interdependence between the institution and its administrative units better, the need to be public relations programs and plans that implement them based on scientific foundations known and based on the methods of scientific research, planning and evaluation.