دور الإعلان في توجيه مسار الصحافة السودانية : دراسة مسحية على صحيفتي الإنتباهه واليوم التالي

Abstract

This research titled the role of advertising in the direct path of the Sudanese press, a study MsjbhAlintibaha the newspapers the next day in the period from January to December 2012. The problem with research in the role of advertisement for newspapers in Sudan and the importance of this role at the policy of the Sudanese newspapers Asahevthin a private place of study. The research aims to identify the role of advertising in public policy for newspapers and his contributions in the form of newspapers and excretory problems getting the advertising in Sudanese newspapers. Researcher using a personal interview and observation and questionnaire and written sources and references in the books as tools for data collection. Sudanese journalists representing community newspapers for this study, as well as professions press the Sudanese Press and Publications Council, and the temporal framework are the period from January to December 2012 m and spatial framework newspapers offices in Khartoum state. Researcher chose a systematic random sample of the newspapers concerned by order Press Press and Publications Council in Sudan. Number of selected Elienah has reached (in 1101) it was damaged in kind, including 4 samples left over 106 in-kind. The most important results of this study that advertising the single largest supporter of newspapers in Sudan and advertising play a role in directing the course of Alintibaha newspapers the next day by the advertiser and the kind often desire to advertise the press in Sudan is commercial advertising. Of the most important recommendations that came out of the researcher that newspapers in Sudan have to care about the announcement of the training and the output side does not make it cold section of the divisions as well as on the faculties of the media in Sudan that a special section created to announce within Entibaha as well as to advertise social and moral responsibilities to be the offer of attention.