استخدام مواقع التواصل الاجتماعي في تحقيق التقارب الثقافي (دراسة وصفية تحليلية)

Abstract

This study aims exploring the role of social media on cultural convergence. on a sample of International University of Africa students, those who uses the social media. It gains its importance from its contribution in understanding the nature of social media and Its further effects on cultural and social awareness of university students. The research has five chapters. The first chapter: dealt with the methodological framework of the research. The researcher explained in this chapter about the basics methods of the research that used on. In the second chapter: researcher dealt about the new media which is the social media sites. This chapter divided in to three sections: the first section discussed about the definition and nature of the new social media, in the second section discussed about its properties, at the third section the researcher compared between the new media and traditional media. In the third Chapter: the researcher dealt about the media and its relationship to culture. also explained the concept of culture, the role of the social media in the consolidation and exchanging of cultural values. As well as the impact of the new technological media on the society and in culture. At the end of this section the researcher explained the effect of social media and values on the university students. In the fourth chapter: the researcher discussed The use of social media sites on cultural convergence. The first section dealt with the social media sites Services. And The second section discussed about the motive of using this social media sites among the African university students. The third section dealt about the impact of using this social media sites on cultural view of the African university students. The fifth chapter - it is a field study, the researchers carry out Descriptive analytical method as it is the most suitable for this research purpose, also the researcher distributed a questionnaire, including five main points of the first data about the students measuring the exposure of students to social media sites, and finally measuring the impact of social media on cultural rapprochement.