أثر التسويق الفعال(المتقدم) علي المبيعات

Abstract

ABSTRACT

The research topic (the impact of effective marketing (Advanced) on sales) and research objectives: detection and identification of the relative importance of elements of effective marketing (Advanced) by consumers. and find out the extent and impact of marketing elements link the consumer with regard to the demographic characteristics and income levels. And learn how to apply modern marketing concept enterprise and energetic promo activity. and clarify the impact of promotional activities to increase sales volume. Test hypotheses were identified including: first hypothesis: there are significant relationship between elements of the advanced marketing and increased market share. The second premise: there is no relationship between the relative importance of elements of effective marketing (Advanced) and what is offered to the consumer. the third hypothesis: there are significant relationship between differences in population characteristics and increase market share. Was descriptive and case-study method to the information available through the application of case study on Dal Motors through interviews of workers in the company's marketing and research for the Research findings and recommendations key findings: that effective marketing (Advanced) became indispensable in the market today. There must be a policy of effective marketing to conduct a detailed study of the market and the environment in which the company wants to sell its product. And you must use effective marketing (Advanced) because every company wants to be ahead of the curve. it appears that external factors of consumer behavior (social, cultural, economic), link and impact on market share, and that most are in market share is the economic factor. As well as internal factors found to consumer behavior (motivations, learning, perception, personal, link and impact on market share and a plan for marketing the product is discussed extensively and flexible and take into account the level of demand throughout the seasons of the year. The main recommendations: to be at the forefront of increasing sales by expanding its customer base and enter new markets. And you must use effective marketing (Advanced) to determine the quality and size of available and new markets and identifying target customers. And to emphasize the importance of basic consumer needs.