أثر المرتكزات الاستراتيجية على تنافسية منشآت الأعمال

Abstract

Abstract: All companies are struggling for adopting strategy for gaining competitive advantage because strategy has reduce the uncertainty and risks and protect its products from imitation. The purpose of the research is To adds in hat way. Researcher reached for some recommending among it is to make more attention to the Marketing department that suport the company to adopt appropriation competitive advantage . establishing new Research and development department and divide the region into sectors in order to maintain company position The researcher adopt an exploratory method which study the phenomenon as in it’s the existence the research concluded that the advertising policy is lack than that of other companies in same industrial and there an urgent need for corporation to adopt strategy that to be milestone for corporation and to build decentralize storages to provide corporation products to its variety sectors and