تقويــــم الأداء ودوره فى تعـزيز القدرة التنــافسية

Abstract

The Research of dealt with the role of evaluating the performance of the employees in enhancing competitiveness. The problem of the study was to answer the following question: What is the role of evaluating the performance of the employees in enhancing competitiveness? The importance of the study is to achieve optimal utilization of human resources in the institution and the amount of return that can be achieved if The results of the evaluation process, and contribute to increase awareness of the process of evaluation and competitiveness, and aimed at the study to assess the process of evaluating performance in institutions and competitiveness, to look at how to improve performance in the future by discovering the strengths and weaknesses in performance, The hypotheses of the study are based on the following main hypothesis: There is a statistically significant relationship between the performance evaluation process and the promotion of competitiveness. This study is based on the analytical descriptive approach. The research reached a number of results that the management of the North Bank is convinced of the importance of quality in the evaluation process, The bank has conducted training courses to consolidate the concept of quality in the process of evaluating the performance. The research came out with a number of recommendations, including the interest of the bank in applying the quality standards according to the desire of the customers that contributes to the excellence of the bank in the quality of banking services. Yat simplification of procedures