فاعلية الحملات الإعلانية في تشكيل إتجاهات المستهلكين (دراسة وصفية تحليلية بالتطبيق علي شركة مارسلاند للطيران في فترة من سبتمبر(2010م – 2012م)

Abstract

The Research attempt to find out the effectiveness of advertising and punishment campaigns in the costumers desires attitudes. He follows different scientific approaches, historical, descriptive and analysis approach to facilitate and solve this problem. The study objectives were summonsed in the definition of advertising importance and affective means of campaigns on the external public people to determine the most applicable communications to be achieve the objective that related to the main target. The study divided into four chapters, chapter one regarding the framework approach which included the method of scientific research approach , chapter two consist of the principles of advertising process concerning the advertisement approach , elements, characters , function , goals, establishment means and promotion of advertising chapter three explained the approach , role, types and planning steps of advertising campaigns process while chapter four discussed the practical field study of regular random sample from Sudanese society . The researcher according to the scientific research measurement of information data analysis have found that. • Adertising is the most important foctor in the communication proless and socio-economics of companies and corporations cycles. • Marsilan aviation company benefits from advertising by connect its different flight ways with the foreign countries. • Planning and marketing administrative departments in Mararsilan company financially and managerially . • Public relations department must be supervised directly by the general manager and absolutely connected to bring its role in required procedure. • Great attension must be given to scientific research and practical application of the result. • Marsilan Company used to follow advertising campaigns in short-run planning procedure and others planning levels to achieve the aimed objectives.