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Title: أثر المزيج التسويقي في ترقية الخدمات المصرفية " دراسة تطبيقية على بنك النيل في الفترة من 2010م – 2015م"
Authors: التجاني يوسف التجاني
Keywords: التسويق المصرفي
الخدمات المصرفية
Issue Date: 2017
Citation: جامعة إفريقيا العالمية - عمادة الدراسات العليا كلية الاقتصاد العلوم الإدارية
Abstract: Find dealt with the marketing mix to upgrade services application on the Nile bank effect. The research aims to identify the marketing mix and its impact on the upgrading of banking services Bank of the Nile and impact analysis to identify the shortcomings and address them guidance elements. Find problem as represented in the weakness of most banks in Sudan's ability to achieve its goals in an optimal way so as to double the ability to upgrade banking services for the lack of attention to the elements of the marketing mix, it is the main question: Do the elements of the banking marketing impact upgrade banking services. Based on the question has been put sub-questions are: Do an impact on the product upgrade banking services, do an upgrade price impact in banking, Do element Promoting effect on the upgrade of banking services, do element distribution after the upgrade banking services, is for individuals working in the impact of the upgrade banking services, are administrative processes impact on banking upgrade, do the physical components after the upgrade banking services. Based on the questions the problem has been the main hypothesis, which states: no statistically significant relationship between the banking marketing elements to upgrade services and sub-hypotheses which provides no significant relationship for statistical component services and upgrade banking services, there is a statistically significant relationship to component pricing and upgrade banking services, the development of There are statistically significant relationship to the element distribution and promotion of banking services, there is a statistically significant relationship element to promote and upgrade banking services, there is a statistically significant relationship to the component hardware and upgrade banking services, no statistically significant element of individuals and upgrade banking relationship, no statistically significant relationship component processes and upgrade banking services. The most important results in the case of increasing the number of employees at the university level and above have a positive impact, and the scientific specialization should be linked to the staff because this has a positive effect. The research came out with a number of recommendations, the most important of which are: Positive in the development of the bank with improved service, which is reflected on institutional performance. The researcher also recommends that a continuous scientific workshop be conducted to inform you, thus increasing the exchange of ideas with other banks. و
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