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Title: دور منافذ البيع في تعزيز القدرة التنافسية دراسة حالة : الشركة السودانية للاتصالات سوداتيل الفترة من 2012 - 2017
Authors: شادية إبراهيم بابكر عثمان
Keywords: التسويق
القدرة التنافسية
Issue Date: 2017
Citation: جامعة إفريقيا العالمية - عمادة الدراسات العليا - كلية العلوم الإدارية - قسم إدارة الاعمال
Abstract: The research dealt with the role of selling windows in enhancing competitiveness to be the subject of this research. The problem of the research is that the outlets in some contemporary companies below the level of ambitions, This may be due to the lack of knowledge of these companies to the importance of outlets and their role in enhancing competitiveness. This research aim to determine the effect of following an effective system in the outlets on enhancing the competitiveness of the company, as well as to highlight the role that the use of scientific methods in the outlets can increase the market share of the company. The researcher has chosen several hypotheses, the most important of which is to follow an effective system in the outlets that affect the promotion of competitiveness and the establishment of a culture of sales leads to enhancing competitiveness The study used descriptive and analytical historical methodology and the case study methodology. The study reached several results, the most important on which the use of scientific methods to keep consumers interested and thus increase sales, and the efficiency of the sales outlets at the company improves the mental image of the consumer The research offers a number of recommendations, the most important of which is the scientific interest in competition through the development of the culture of sales and selling procedures, which increases sales simply and thus enhancing their competitiveness in the market. The study used Arabic references, scientific messages and websites
Appears in Collections:أطروحات الماجستير

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