أثر الدعاية والأعلان على زيادة المبيعات، بالتطبيق على شركة سوداتل للاتصالات.

Abstract

The Research discussed the impact of propaganda on the sales increasing Sudani Company. The Research’s problem is how using the suitable advertisement to community’s customs and traditional to increase sales to get profit, and this due to lack in companies’ awareness with importance of advertisement on sales increase. The Research assumptions are there is a real relationship between expend on advertisement and company sales’ rise, also a direct relationship between advertisement’s budget and increasing in company’s customers, too in the intensive of propaganda for services that company offers which lead to reinforce the company competition position. Researcher followed the historical, descriptive and analyses method in addition to questionnaire. The important result of Researche: that company is creating special and new advert ideas to be unique also to have good relationships with his costumers, and seek to entire accordance to have a successful marketing plan. Intensive in advertisement lead to increase in prices and reinforce the company competition. the important recommendation of Researcher : The continuing market’s study to know the costumers’ tendencies and evaluate the market according to costumers intentions and needs also the conservation on set training programs for employees who specialized in marketing activities, also set legislatives for hard watching on advertisement ways to insure that the costumer has got the best good. And too the continuing in reinforce the integration and merged between marketing activities and others activities in all administrations in the company to make linked processes have benefit and meaning.