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Title: نظم المعلومات التسويقية ودورها في تطوير الاداء المصرفي دراسة حالة : بنك المزارع التجاري
Authors: ولاء تاج السر جعفر كسباوي
Keywords: تقانة المعلومات
نظم المعلومات التسويقية
Issue Date: 2018
Citation: جامعة افريقيا العالمية - عمادة الدراسات العليا- كلية العلوم الإدارية - قسم إدارة الأعمال
Abstract: The search dealt with the role of information technology in the promotion of banking. The Commercial Farm Bank adopted a case of study for this research. The problem of the study’s depend on asking a main question is: What is the impact of marketing information system on the promotion of the banking performance? This from which number of ones arose as follow : The extension of netted of applying the marketing method on the application of the marketing information system, to what extent the information system helps in the performance of employees and the bank? the role of the information system in solving the marketing problems resulting of environmental changes? The objectives of this study include: To discover the role played by marketing information system in improving and developing the performance and identifying the extent of the farmers' commercial bank's awareness of the importance of marketing information systems, identifying the extent of marketing activities and marketing research, developing a marketing information system and preparing marketing data bases for the bank . The most important hypotheses the study’s most: There is an inverse relationship between marketing method and the application of marketing information system, the marketing information system is a tool to improve performance, provide quick solutions to the marketing problems resulting from changes. The study followed descriptive analytical method and a case study. For this purpose, a questionnaire was designed and distributed to workers in the commercial farm bank. The number of questionnaires was (75) at which (60) of it are is suitable for distribution. The results indicate that the marketing information systems play an important role in increasing the performance and improving it in scientific practice by increasing the flexibility of banking and reducing the mistakes made. The results indicated that there are no obstacles or challenges facing the building of effective and advanced information systems in the commercial farm bank, Information The recommendations of the study have confirmed the necessity for qualifying the Commercial Farm Bank in the field of marketing information systems, the necessity of planning activities in the bank and the control of them must also be recorded documents accompanying operations and electronic maintenance to ensure the exchange of these documents between the work centers concern implementation of operations .
Appears in Collections:أطروحات الماجستير

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