طرق العرض وأثرها في حجم المبيعات دراسة حالة : مركز عفراء للتسوق الفترة من 2012 - 2018 م

Abstract

Abstract The research covered the topic of Displayed and Their Impact On Sales Volume, the problem of research is that many institutions and shops lack the means to enable them to achieve their goals and one of the most important of these means of presentation methods. One of the objectives of the research is to define the relationship between the best view of the commodity and its effect on the volume of sales, Know the right offer and the right place to display each commodity , One of the most important assumptions: the best view of commodity improves the chances of selling, Study the field of marketing and work by increasing the volume of sales quickly, The descriptive analytical approach was used and the research reached the most important results: Goods offered near payment places increase the chances of selling them, All the management sought to reduce the sales profit margin, Goods displayed at the level of consideration are higher than high . Among his recommendations: There should be Priority of recruitment specialists marketing graduate to works in sales, Show the price for all products, Keep the goods clean, fresh and not cheated. The research came in four chapters and the conclusions and recommendations, Chapter one: The general framework and it has two sections, Chapter tow: Marketing and has three sections, Chapter Three: Display and Sales and has Three Sections, Chapter Four: Field Study, with Two Sections.