العلاقات العامة الدولية وفاعليتها في المؤسسات الدبلوماسية

Abstract

The research of International Public Relations and Effectiveness in Diplomatic Institutions, Case Study on "The Chadian Embassy" in Sudan during the period (2014 -2015), where the researcher used the descriptive and analytical approach, through the questionnaire insurmountable head to get the field information. It was chosen as the research sample of dealers with the Chadian Embassy in Sudan, where he reached the respondents (40) individuals were chosen randomly from within the sample deliberate researcher used the Statistical Package for Social Sciences (SPSS) for the purpose of data analysis. The study included four chapters: Chapter One methodological framework of the study (research plan), and Chapter II diplomacy addressed in the institutions, and the third chapter dealing with international public relations and diplomatic work, the fourth chapter dealt with the field study, which included About Chad and information about the Chadian Embassy in Sudan The methodology and procedures and view and interpret the data. The research found a number of findings, including: Most members agreed that the public relations an active role in the development of diplomacy between the two peoples of Chad and Sudan, the majority of respondents agree that the tribal overlap between Chad and Sudan has a role in improving relations between the two countries. The study was confirmed by a large, international public relations an active role in supporting the diplomatic work between Chad and Sudan. The most important recommendations: the need for the appointment of people with experience in international public relations Chadian Embassy in Sudan. And it must be employed in the Chadian Embassy in Sudan trained to the highest levels of the diplomatic rehabilitation, and it is essential to use of modern technology in the field of international public relations.