تأثير الاعلانات التجارية في الفضائية السودانية على السلوك الشرائي في الفترة من 2011-2012م

Abstract

Abstract

The research commercials impact on purchasing behavior in Sudan TV in light of competition across the space between the vast amount of the Space race and seems to attract the public to know and messages of production and the extent of the impact of advertising and reflected Positively and negatively on the consumer. The research aims to: 1. Survey and classification of broadcast or displayed in Sudan TV ads during this period on the impact of commercial advertising on the Sudanese society. 2. Disclosure of the quality of the commercials to the consumer, which is trying to Consolidate the media in society. 3. Come up with results, recommendations and proposals contribute to the development of the announcement, which would contribute to the economic deve1opient on the one hand and keeps the consumer behavior and motivation to buy and influence industry ads. The researcher used the descriptive approach In order to access to the raw data used performance questionnaire. Find community of satellite viewers across a random sample consists of them. Find the five chapters contained. Researcher dealt with in the first chapter methodological framework of the research and the second chapter about the social construction of the Declaratjoi of the third quarter and the impact on traditional media communication behavior of the recipient and the fourth chapter Sudan TV, Chapter V was on the field study. It reached a researchei. on the results and the most important: 1. The Concept of Comm ercial advertising is not clear to many citizens, built on the scientific concept of the Declaration. 2. Most of the workers in the TV commercial section of the nons pecialists. 3. The majority of the ads were limited to Algmaah material during these years. The most important recommendations: 1. The need to focus on television to announce he is at least the importance and seriousness of the dimensions of the TV broadcast through TV screen to all the world and by studying the constraints and obstacles that disrupt the march of the announcement. 2. The need to care organizers television advertising industry of the importance of training and rehabilitation and the extent of moral influence. 3. Advertising and benefit from the investment characteristics and advantages to achieve the objectives of establishing a virtuous society’s values. 4. To promote research and studies in the field of advertising Ba x different aliquot as important and influential science culture in communities.