دور العلاقات العامة في تعزيز العمل الطوعي في منظمات المجتمع المدني

Abstract

ABSTRACT

The study is to show the public relations roles in enhancing civil society organizations voluntary work. It is a descriptive study of Sudanese woman’s General Union as case study. The purpose of the study is to find an answer to the research question, what is the role of public relations in enhancing the voluntary works of civil society organizations? As a response to the needs to highlights the public relations roles and to enhance its participation in community problems, to achieve a scientific understanding of public relations and its functions, also to explain its importance as a communication tool for with strong linkage with human relations in addition that the community will be aware by the vital role of public relations in solving the problems resulting in stability and development. The researcher also aims to explore the challenges and assumptions that face public relations and to ease the organizations people to make a good relation with the organization in order to participate in the development of the organization general policy, which will help in more achievements and encourage the sense of affiliation and belonging to the organization. Another aims of this study is to identify the importance of effective communications pillars that can leads to achievement of the organization goals and plans and to successful projects implementation. The studying used questionnaires and interviews as studying tools for data collection with observations. The research is divided into four chapters which included the first chapter methodological framework for research, and the second chapter is about Public Relations and is subdivided into three sections; the first section on the concept of public relations in social areas and the second section is on the role of public relations in strengthening the social work and the third section is about the jobs, goals and planning in relationships , Chapter III is about the voluntary work and included three sections, the first section is concerning on the emergence, concepts, definitions and principles of voluntary work, and the second section is studying the objectives, methods and mechanisms of voluntary work and the third section is about voluntary work challenges, Chapter IV is the field study, which included a case study and definition of the applied organization and the results and recommendations. One of the most important findings of the research result from the analysis of the questionnaire and interviews conducted are that there is no separate management to the exercise of public relations activities of the Organization, there is no specialists in the area by 84.1% and the existence of overlapping of functions of the Department of Public Relations with other departments in the organization by 78.7%, and social visits weak workers by 27% and the practice of open meetings between workers and senior management indicate that they are weak by 27% and that information campaigns and weak by 27% and the public relations department of the planning of their activities but that planning and short-range, and that the Department of Public relations are not doing research in the context of the knowledge of the needs of Sudanese women's knowledge of their views and proposals on the contribution of the Organization with a rate of 79.7%, and that there was negligence on the side of the coordination In the implementation of programs and activities between the Department of Public relations and other departments by 73%, and no training courses in the face of crises and disasters by 52.2%, and that there is the particular needs of women can contribute to the Department of Public Relations in the fields: religious, women's awareness in the face of disaster reduction, combating harmful customs, education and literacy and skill of the manual.