مشاكل تسويق الخضر والفاكهة في السودان

Abstract

Abstract

The research discussed the problems of fruit and vegetables marketing in the Sudan a case study of the state of Khartoum period (2005-2009). The goal of this research is to identify the marketing of, vegetables and fruits products in Khartoum state. And to find solutions to the problems facing marketing. The problem of the research lies in the fact that; there are deficiencies in the operations of packing, storage, relocation, promotion, and istribution, which led to a decline in the marketing of, vegetables and fruits products. The hypothesis of the research is; that improvement of marketing system, leads to the development of the performance of agricultural marketing services. Also that the efficiency of distribution of vegetables and fruits products channel, leads to meeting the desires and needs of the final consumers. The last hypothesis is that the suitable promotional system for, fruits and vegetables, leads to a competitive advantage. In analysis were adopted the descriptive analytical methodology, in the case study. Sample was selected by using personal interviews with the producers (farmers), traders and brokers, and conducted was a survey with the consumers, using statistical analysis (SPSS); the system of (Statistical Package for Social Sciences. The research included four chapters, the first chapter about marketing and contains three themes, Chapter two about agricultural marketing, and contains three themes. Chapter three was the case study, contains three themes, the fourth chapter on was field study, contains three themes. Findings were; that the marketing system in central markets of Khartoum state, does not experience development, which led to a decline in the performance of agricultural marketing services. Distribution channels also do not function efficiently in the delivery of vegetables and fruits, to the final consumer according to his desire. Promotional system in central markets system is weak and does not explain facts about supply of vegetables and fruits products in the market. In light of the findings of this research, the researcher recommends following the good way in the processes of packaging, to be in accordance with the sound scientific principles. Distribution channels should play their role efficiently, so as meet the needs and desires of the final consumers, to be on a regular and limited basis, so that responsibility should be well-known to traders, so as to bear risk in storage process. To create a promotional system, which contributes to upgrade the products of vegetables and fruits, and to connect information on the market to supply them with competitive privileges.