أثر الإعلان في بناء الاتجاهات نحو السلوك الشرائي للمستهلكين

Abstract

Abstract Research Summary This study dealt with the concept of Advertising and its importance and its objectives and its types and steps out the announcement came into existence and means of publication in all kinds of videos and audio and evaluating the announcement of each in order to get to the smallest details, which is working on changing consumer trends in Tiny new concept is not Advertised by advertisers as well as the change in the buying behavior under the upgrade and development concepts, which has become quite difficult to change the trends and behavior towards goods and services ideas had to be in-depth study in the advertise ments and in all its aspects and effects. The purpose of this study and the concept of consumer behavior and identify it and the importance of studying the buying Slice through in depth the concept of the general trend towards Advertising and policies change tendencies and problems facing the same advertiser The purpose of this study and the concept of consumer behavior and identify it and the importance of studying the buying Slice through in depth the concept of the general trend towards Advertising and policies change tendencies and problems facing the same advertiser. The problem with the Searchquestion about the statistical trends in the construction of the announcement about the buying behavior of the consumers in the market for goods Alkalakla consumer, also touched on the search for finding relationship between advertising and purchasing behavior of consumer. Represented in the research hypotheses:- The announcement affects the purchasing behavior of the consumer and it can be measured following the advertisement by consumer behavior. Were analyzed by using analysis programs SPSS And this study followed the descriptive method for historical Alyalbeanat Primary and secondary, which has been through the questionnaire and then reached to completely statistically and logically so as to reach to complete in all technical and administrative aspects of the announcement in order to be influential in consumer behavior. The most significant findings of the study include Advertising affects on consumer behavior into account what is needed is the positive aspects of his actions following the announcement, admeasured by the consumer if the behavior has to be The researcher had action following recommendations:- Must for advertisers that they work to raise awareness of the commodity during the announcement of the identification of influencing factors (total of characteristics that represent the and social configuration and civilization to the consumer). Must use different means to communicate information that the advertiser wants to be connected to a class of consumers . Has to be taken into account models that explain consumer Behavior because it hasbecome a leading of consumer behavior and orientation.